Find buyers for your business.

A market that runs the wrong way round.

Traditional brokers charge a five-figure retainer, take months to find a single buyer, then hand over a take-it-or-leave-it offer. The owner carries all the risk. Ideal Exit does the opposite: we carry the cost, run a competitive process, and only get paid when you complete.

Midnight, gold, and porcelain.

Five named core colours. Midnight and Ink are the dark grounds, Champagne and Deep Gold the accent pair, Porcelain the light. Champagne leads on screen; Deep Gold is reserved for print and foil. Click any swatch to copy its hex.

• Champagne is the on-screen accent. Never a large background fill.
• Deep Gold is print and foil only, never on screen for text.
• Never run both golds together in one asset.
• Steel/Porcelain carries the I of the monogram and fine rules.
• Never mix dark and light tokens in the same asset.

Three typefaces. The italic is the signal.

Schibsted Grotesk for headings and body, Newsreader italic for the one emphasised word in a headline, JetBrains Mono for labels and figures. The wordmark uses wide letter-spaced Schibsted caps; the serif-italic emphasis is the signature move in running headlines. Use it once per headline, never more.

The IE monogram.

A detached steel pillar I reads as a threshold, the doorway out; three tapered gold bars form the E and carry the value. The I is always steel or porcelain, the E always gold. Use the standard mark at display sizes and the compact mark below 24px. Downloads sit under each lockup.

Heavier strokes, tighter spacing, no gaps that fill in. Use for favicons, app icons, and any placement under 24px. Never the standard mark at these sizes.

Keep clear space equal to the height of the I on all sides. Below 24px switch to the compact mark; never use the wordmark below 100px wide.

Real owners. Real exits.

Our most valuable asset is proof. Every case follows one shape: the outcome in bold numbers first, then a single sentence of story, then attribution. Numbers do the persuading; keep prose to one line.

• Lead with the outcome number in gold bold.
• One sentence of story. Two at the absolute most.
• Attribution: name, then sector · exited.
• Initials avatar until a real headshot is cleared.
• Never a full paragraph. The number is the message.
• UK English. No em dashes. No hype adjectives.

One signature. Every inbox.

Fill in your details on the left. The preview updates live on the right. Switch the theme, copy the HTML straight into Gmail, Outlook, or Apple Mail, then bookmark the page to keep your signature for next time. Email clients fall back to system fonts, which is expected.

Built once. Reused everywhere.

The layouts the team reaches for most. Specimens below; full editable files are the next build once these are signed off.

One rhythm. Everywhere.

Pick a width, then a spacing token, then build. Motion guides the eye and never demands attention.

The must-never-break list.

Where it all lives.

Two company-owned Shared Drives hold everything Ideal Exit makes. They belong to the company, not to any one of us, so nothing walks out the door when people do. Click any folder to open it in Google Drive. Sign in with your @idealexit.co.uk account.